Update on Think NHS111 First

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Update on Think NHS111 First

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You may recall back in November we updated you on a significant national programme being implemented across mid and south Essex; Think NHS111 First.

A copy of that update is below:

Stakeholder update – Think NHS 111 First – FINAL 111120.docx

On 1 December the new system went ‘live’ across mid and south Essex; residents who have an urgent medical problem and think they need to visit the emergency department at their local hospital, or are not sure what to do, are asked to call NHS 111 first. If a visit to the emergency department is necessary, they will be given a time slot when they should attend. If they arrive at the emergency department without contacting NHS 111 first, they will still be seen, but may have to wait longer unless they need immediate treatment.

We are still waiting to receive the complete set of campaign materials from the national team at NHS England, but we have created some materials which can be found below:

NHS111 interim toolkit

We would be grateful if you would help us communicate Think NHS111 First to the general public via your own channels. Items included in the toolkit include:

• NHS111 logo
• NHS111 images (can be used on social media)
• Example content for social media posts
• Content for newsletters, websites etc

We will share a complete toolkit as soon as we receive everything from the national campaign team. You may have seen that national television advertising has already started as part of the campaign.

Locally our rolling awareness campaign to residents across mid and south Essex will be delivered over the coming weeks and months, and will include the following activity:

• A patient information leaflet for residents arriving at A&E (who don’t call 111 first) rolls out from today
• Digital / online / social media communications have started and will continue during the coming months. Please ‘Like’ and retweet our content.
• Content and materials being shared with our partners and providers today for communicating to their audiences
• A radio (Heart Essex) and on-demand digital audio campaign (adverts on streaming podcasts etc) launches w/c 14 Dec for 6 weeks
• We are in the final stages of creating an information video featuring a 111 clinician and 111 call handler
• Prescription bag advertising and travel screen ads in high footfall areas will roll out in January

Thank you for supporting our campaign.

If you require further information please do not hesitate to contact MECCG.Communications@nhs.net

The communications and engagement team
Mid and South Essex Health and Care Partnership

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